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TOM Resources Pool for Practitioners

New Releases

Here’s a quick glance at the new tools and content added to our TOM Resource Pool for Holistic Practitioners.

TOM Client Avatar for Holistic Practitioners
Client Avatar

This template helps you understand who your ideal client is and give you insight on what interests them about your business and how to market and sell to them. We call this view of your ideal client a Client Avatar.

It’s crucial that you create a Client Avatar of your ideal customer, not your average buyer. Your ideal customer is somebody you really want to sell to, they’re high-spending, loyal, repeat buying, referral monsters – which is great for growing your business!

For more help, and a spirit guide meditation to meet your ideal client, try this accompanying workbook.

Download Free 2020 Awareness Day Marketing Calendar
2020 Marketing Awareness Days Calendar & Planner

This awesome tool shows national and international awareness days and industry events that you can plan your marketing around. It includes:

  • Monthly Tabs: Editable month by month pages to schedule your activity
  • Annual Planner: See the whole year in a glance
  • Hashtags: Use hashtags to trend your business with that event

Planning Tools

Being successful in business requires some planning. Use the tools below to get clear on your end results and how you will achieve them.

Download Free 2020 Awareness Day Marketing Calendar
2020 Marketing Awareness Days Calendar & Planner

This awesome tool shows national and international awareness days and industry events that you can plan your marketing around. It includes:

  • Monthly Tabs: Editable month by month pages to schedule your activity
  • Annual Planner: See the whole year in a glance
  • Hashtags: Use hashtags to trend your business with that event
Download Free 2020 Vision Workbook for Holistic Practitioners
2020 Vision Workbook

Assess the past year and plan the year ahead of you with this booklet. Planning your year is a good habit to achieve business goals. This workbook helps you:

  • Complete on the year before
  • Envision the year ahead
  • Turn your dreams into reality
Download Free 3-Step Goal Planner
Goal Setting Template

Set your business up for success with this simple 3-step template. Whether you are starting out or looking to re-focusing, use this template to plan for the results you would love!

Marketing Tools

Get your brand and your business in front of your audience. Here’s some great tools you can use.

TOM Client Avatar for Holistic Practitioners
Client Avatar

This template helps you understand who your ideal client is and give you insight on what interests them about your business and how to market and sell to them. We call this view of your ideal client a Client Avatar.

It’s crucial that you create a Client Avatar of your ideal customer, not your average buyer. Your ideal customer is somebody you really want to sell to, they’re high-spending, loyal, repeat buying, referral monsters – which is great for growing your business!

For more help, and a spirit guide meditation to meet your ideal client, try this accompanying workbook.

Download Free Social Media Guide
Guide to Promoting on Social Media

Learn more about the various social platform and how you can make the mist of Facebook, Instagram, LinkedIn and Twitter.

Download Free Social Media Graphics
Promotion Kit for Social Media

Here you will find some awesome graphics that you can save and post to Facebook, Instagram, LinkedIn and Twitter.

Finance Tools

 

Coming Soon!

Managing your business finances can be tricky – so we will be building out this section with some helpful tools to take the stress out of finance. Watch this space!

Helpful Free Websites

Sites with helpful tools for your business

Set Up and Manage

Business Names

 

Logo Generators

 

Admin and Storage
  • Hive: First free unlimited cloud service in the world
  • Trello: Keeps track of everything
  • Evernote: The workspace for your life’s work
  • Dropbox: Free space up to 2GB
  • Yanado: Tasks management inside Gmail
  • Wetransfer: Free transfer up to 2GB.
  • List.ly: Discover and create great lists

 

Finances

Marketing

Email Marketing

 

Social Media and Community
  • WriteRack: The easiest way to blog/tweetstorm on twitter
  • Click To Tweet: Get more shares on your content
  • MyTweetLinks: Increases Twitter traffic
  • LatergramEasily plan & schedule your Instagram posts
  • SharedCount: Track URL shares, likes, tweets, and more
  • Justunfollow: Follow / unfollow people on Twitter & Instagram
  • SocialRank: Identify, organize, and manage your followers on Twitter
  • Ritetag: Instant hashtag analysis
  • Riffle: Full profile and info on any Twitter user
  • Buffer Free Plan: Schedule posts to Twitter, Facebook, Linkedin, Google+
  • Addthis: Get more shares, follows and conversions
  • Disqus: Build a community of active readers & commenters

 

Surveys and Forms
  • Typeform: Free beautiful online survey & form builder
  • Tally: Create polls in no time

Writing and Editing

Writing and Blog Support
  • Hemingway: Hemingway App makes your writing bold and clear
  • Grammarly: Finds & corrects mistakes of your writing
  • ZenPen: The minimal writing tool of web
  • Liberio: Simple eBook creation and publishing right from Google Drive
  • Editorial Calendar: See all your posts, drag & drop to manage your blog
  • Headline Analyzer: Emotional marketing value headline analyzes

 

Content Ideas

Creating Images

Free Images

 

Image Editors
  • Canva: Amazingly simple graphic design for bloggers
  • Pixlr: Pixlr Editor is a robust browser photo editor
  • Skitch: Get your point across with fewer words
  • Easel.ly: Empowers anyone to create & share powerful visuals
  • Social Image Resizer Tool: Create optimized images for social media
  • Placeit: Free product mockups & templates
  • Recite: Turn a quote into a visual masterpiece
  • Meme Generator: The first online meme generator

 

Image Optimisers

Discounts with Affiliate Business

As we grow our business affiliations, we will be offering you discounts with our affiliates who can help you manage and supply you with different requirements for your business.

10% off from Spring Marketing & Social

Founded by Suzanne Potter, an experienced Marketer, Social Media Manager and Facebook Advertising Strategist, Spring are passionate about helping business owners like you make the most out of the time and money you invest in social media.

Whether you’d like training, strategic input or an extra pair of hands to help with your Social Media or Advertising, we can build a package that’s right for you. Take a look at www.springmarketingandsocial.com to see how we can help.

To claim your discount, quote TOM10 when booking with Spring on 07970 294268 or suzanne@springmarketingandsocial.com

10% off Social Media Training

Stuck in a rut with your social media content? Baffled by your Insights data? Need some strategic help and direction? Or just lost getting your platforms up and running? Whatever you need we can tailor a training package to help. Run online over Zoom at a time that suits you.

  1. Blossom  – A 1 hour training session covering the topic of your choice. This is your opportunity to ask specific questions and get personalised answers and actionable advice. Whether you’re starting from scratch or have been running your own platforms for a while and want a fresh pair of eyes to help you out, we will tailor the hour to suit you.  RRP £149 – TOM Price £134
  2. Nurture  – Do you need ongoing support and guidance running your platforms? This 3 hour investment is taken in sessions that suit you. Maybe start with 1 hour followed by 4 x 30 minutes check-ins across 2 months? Or take the whole 3 hours together in a one-off intensive session? You decide. RRP £399 – TOM Price £359
  3. Grow – A bespoke social media training package designed around you and your business. £TBC depending on your requirements.

10% off Facebook Advertising

Not getting the results from Facebook Ads that you’d hoped for? Or perhaps the thought of setting up an ad in Business Manager brings you out in a cold sweat. Don’t worry, help is on hand. Our Facebook Ads training packages are for people just like you. Delivered via a Zoom call at a time that suits you.

  1. Blossom – A 1 hour training session to use how you wish. It could be an overview of Ads Manager and how to set up an Ad, or a deep dive into your existing campaigns to help you understand what is and isn’t working and give you some new ideas. You decide. RRP £189 – TOM Price £170
  2. Nurture – 3 hours support taken in blocks of your choice. We could start with 1 hour and use the following 2 hours to give you ongoing support and monitoring as your campaign develops. You decide how the time investment will best support you. RRP £499 – TOM Price £449
  3. Grow – A bespoke training and support package built specifically for you, tailored to your business requirements. £TBC depending on your requirements.

Professional Bodies

Register with a Professional Body to build trust with your clients. Knowing you hold a qualification or have undergone specific training reassures potential clients when they select who to work with.

 

Multi-discipline Bodies

Multi-disciplinary bodies regulate numerous professions for complementary and alternative practitioners within the UK.

Below you can find some of these multi-disciplinary bodies and we recommend that you visit the individual websites for full details of disciplines they cover and how to register.

 

 

Discipline Specific Bodies

Discipline specific bodies regulate a specific profession for complementary and alternative practitioners within the UK.

Below you can find some of these professional bodies and we recommend that you visit the individual websites for full details of disciplines they cover and how to register.

Whilst TOM endeavours to keep this information up to date, details about registration are subject to change. Please visit the professional organisation website for full and current details.

Practitioner Help Zone

Sometimes, we all need a little help! You’ll find lots of goodies on this page that can help you.

 

General Help:

 

myTOM Guides
Download Practitioner myTOM Log In Guide
myTOM Practitioner Log In

Downloadable guide on how to log in and access all areas of your account, verify your email and reset your password

Download Now

Download myTOM Practitioner Profile Creation Guide
myTOM Business Profile Creation

Use this guide to create an awesome listing for your business with this helpful guide for making your profile stand out

Download Now

Download myTOM Service Creation Guide
myTOM Service Listing Creation

Use this guide to ensure clients are enticed by your services and can book and pay you directly.

Download Now